NCAA Football: Sugar Bowl-Texas at Washington
USATSI

The NCAA Playing Rules Oversight Panel has passed a guideline allowing college football programs at every level of the sport to sell sponsor advertisements on football fields for regular season games🌳. The new guideline will go into effect in time for the 2024 season. 

Corporate advertisements will be limited to𝔍 three spots on the field: A single advertisement on the 50-yard line, along with two small🍃er ads elsewhere. On-field sponsor logos were previously only allowed for postseason competitions and neutral site games.

"This change allows schools to generate additional income to support student-a🅠thletes," NCAA president Charlie Baker said in a statement. "I'm pleased that we cou𝕴ld find flexibility within our rules to make this happen for member schools." 

News of the field logos was first leaked by Florida athletic director Scott Stricklin, who referenced the NC😼AA's consideration o♐f the revenue driver at SEC meetings. A source confirmed that the upcoming field advertisement decision was also discussed at multiple other spring meetings. 

"That's an obvious reven🍌ue stream we have not had in the past," Stricklin said. 

Athletic departments are grappling with an expected $22 million annual revenue share cost -- likely to go into effect in August 2025 -- as part of the House settlement terms. In particular, schools outside of the Big Ten and SEC are st🍬ruggling to close the gap as the two leagues face a potential $30 million shortfall in television revenue 𝓀compared to the "big two".

"I think it's incumbent upon the conference to do more and provide more resources, and I'm focused on it," Big 12 commissioner Brett Yormark saidꩲ. "We've spent a lot of time with the ADs, talking about how they can grow their own resources𝄹 on campus."

Teams have gotten around field sponsorship rules by selling naming rights in the past, but fewer than a dozen schools have taken advantage at the power conference level. No program that has ever made t🤡he College Football Playoff has sold full stadium naming rights. The new legislation could allow teams to maintain their historic names and branding while still taking advantage of new sponsorship opportunities.